{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While many high-end brand names drive direct exposure with social networks marketing, celebrity partnerships and fashion shows, Hermès which started as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its main items haven't changed much in decades; it does not have TikTok, and doesn't give celebs cost-free purs